Recent projects.
Three case studies with context and results.
Biondi Motoricambi
A major auto parts distributor in Rome needed product descriptions for over 1,400 catalogue items, plus SEO articles targeting high-intent search queries. We built a repeatable copy framework that their team could apply consistently, then wrote the first 300 descriptions to demonstrate it.
Studio Legale Ferranti
A mid-size law firm in Rome wanted to be seen as specialists in commercial litigation, not just a generic practice. We wrote a 14-article thought leadership series covering specific case types, which led to a feature in Il Sole 24 Ore and a measurable increase in qualified enquiries.
Agriturismo Val di Chiana
A Tuscan agriturismo was losing bookings to OTA platforms because their website copy was stiff, translated English. We rewrote everything natively in Italian, targeted regional search terms, and restructured the booking journey. Direct bookings nearly tripled in eight months.